Founded in 1967, the Downtown Lincoln Association was originally established as a merchants’ association by downtown retailers who recognized the need for an organization to serve downtown’s unique needs. DLA has since evolved to a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy. DLA is also the umbrella for the Downtown Neighborhood Association. The association works closely with the Lincoln Haymarket Development Corporation to support Haymarket revitalization and attractions.
Our Vision: A thriving and cohesive downtown.
Mission Statement: Provide leadership to ensure a vibrant downtown.
Role: Marketing Coordinator
My role as marketing coordinator is to develop social media strategies to engage with Downtown Lincoln's audience, curate content for social media and web, and assist with additional marketing initiatives.